Your companies identity is your most valabele asset. By applying the famous “golden circle” method of Simon Sinek we identify your companies DNA and make it explicit what you stand for. Furthermore we focus on the target audience you are trying to reach and make sure your message resonates with them.
Your digital DNA reflects who you are
The attention span online is very short. Your website is like a first handshake; it determines in an instant how people portraits you let them decide they want to do business.
Now we know even better who we are, what we stand for and most of all: where we want to go.
Jan-Kees van Lampen, CMO bij Inergy
During the first workshop we apply the golden circle of Simon Sinek and extensively discuss the objected target audiences. Based on the outcomes we retreat ourselves in our creative caves and go to work.
Deliverable: Your personal golden circle & digital DNA
We combine your DNA with the business goals and translate these in measurable KPI’s and a practical online product vision for the website. Simply put: we make sure the visitor gets what he’s looking for while contributing to the predetermined targets. The way we do this is by setting these targets and the sketching the relevant customer journey in a workshop.
Deliverable: Product vision
We design and develop an optimal converting website; SEO proof and responsive. But most of all a website that reflects your Digital DNA. When required we also boost your traffic by facilitating the execution of your online marketing. How this works is that we discuss the sitemap and user stories in a workshop. We iterate several times during the design phase to keep you in the loop and adjust when necessary.
Deliverable: Remarkable website & optional an online campagne
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