Some entrepreneurs enter our office knowing exactly what they want. Others bring a wide range of crucial aspects, details and side issues of their concepts to the table. Either way it’s cool with us. We want to know all the details. It is our job to bring the information overload back to its essence with six building blocks that form the framework of your concept. We’ve listed them below.
When we’ve finalized the ‘Pitch It’ phase you’ll know exactly:
We use Simon Sinek’s golden circle model to capture the ‘why’, ‘how’ and ‘what’ of your concept. This quickly reveals your raison d’etre.
We define who your customers are - and will be in the future.
We describe how your customers experience the present moment without your concept, and the future - when your concept is fully operational.
We extract the functional, emotional and economic benefits of your concept for your customers.
We map out in detail every step of the process when a customer uses your product.
We define how far, wide and deep you want to go with your concept. Daydreaming is allowed! We’ll be there to help you scope it to a Minimum Viable Product (MVP).
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